iPhone本季預期將出現上市9年來首次季度銷售衰退,蘋果希望藉由推出低價款,刺激整體銷售。
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TECHnalysis Research的歐唐納爾(BobO'Donnell)指出:「一旦要進一步打開市場,就要降價。」不過,歐唐納爾也質疑蘋果降價幅度是否足以帶動更多的需求。
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(路透舊金山21日電)蘋果公司(Apple)今天在加州古柏迪諾發表新產品,並未讓科技專家或投資人驚豔。
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2016年3月22日週二 台北標準時間上午3時59分
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市場憂心今年4月1日將邁入40歲的蘋果口袋中沒有新利器,新款iPhone無法紓解投資人的疑慮。
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Hennessy Technology Fund投資組合經理艾爾斯沃斯(Skip Aylesworth)指出,「蘋果如今已經是一家大公司,難以再推出令人驚豔的東西,公司策略似乎轉向提供配件產品,像是錶帶,以維持銷售動能。」
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蘋果股價收盤跌0.01%,報105.91美元。該股自2015年2月收盤新高133美元迄今計跌20%。中央社(翻譯)
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Phil Schiller, senior VP of worldwide marketing for Apple, introduces the iPad Pro with 9.7-inch display during an event at the Apple headquarters in Cupertino, California March 21, 2016. ... 較多Phil Schiller, senior VP of worldwide marketing for Apple, introduces the iPad Pro with 9.7-inch display during an event at the Apple headquarters in Cupertino, California March 21, 2016. REUTERS/Stephen Lam 較少
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